Full Review:

Trader Joe’s Swiss Milk Chocolate!!

Trader Joe’s Swiss Milk Chocolate!! Adam ate this on March 19, 2010

Throw on your tightest pair of black Levi’s 511’s and your most lumber-jacky looking flannel; we are going grocery shopping at Trader Joe’s. For those of us without TJ’s (as the cool kids say) in our neighborhood’s, let me break it down for you. These are grocery stores generally located in very urban areas with minimal selections of normal products and maximum selections of vegan products and organic goodness. To be frank; it’s hipster central. But not normal hipsters. These are the “OG” hipsters who are NOT hipsters and make fun of the hipsters all around them. Have I said hipsters enough yet? No? Ok, Trader Joe’s is the hipster mecca and a weekly pilgrimage is a must to keep up your hipster street cred. That better? Hipster. Oh and the chocolate is pretty dang good too.

First word after your first bite?  How about other words?

Smooth. This chocolate is incredibly smooth and delicious and doesn’t have any of the harsh “too sweet”ness of a straight-up Hershey bar. The very minimal ingredients list was probably to thank for that.

Would you buy it again?

I just spent a few minutes finding the closest Trader Joe’s to where I live. The trek WILL be made to try the other flavors of these. (Is 3 hours too far to buy chocolate?)

Thoughts on the packaging?

The packaging is 99% of the reason I picked this up. It’s so clean and simple and well designed I couldn’t not grab it. The fact that the chocolate is WAY better than anticipated is a nice plus.

Stand-alone snack or with something else?

Milk. Freaking amazing with milk. I need milk right now. Can I order milk online?

Best place to eat to this snack?

While riding a Bianchi Pista and listening to Vampire Weekend.

And here's what people are saying:

3 comments:
  1. Rodzilla on @ 8:33 am:

    lol, nailed it. Bianchi’s are transitioning out of racing to strictly indi-fabulous hipsterdom commuting.

  2. cybele on @ 8:33 am:

    I think this stuff is made by Villars (they used to carry it in its branded packaging). Very nice malty flavor.

  3. Ashley Pagan on @ 8:33 am:

    wow riding a bianchi and eating chocolate, talent.